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Branding Mistakes - Brand Identity Guru
By Scott D. White


Article by www.adhesivemats.com - Adhesive Mats - Tacky Mats - Sticky Mats - and Cleanroom Floor Mats for dirt control Adhesive Floor Mat


1. It ?sells itself.? I don?t need to market.

Okay, you might have a solid product or service. You might even routinely satisfy your customers. They might even send their friends and family to you. But wait. Is that your product or service selling itself? No (that is, unless your widgets have learned to speak). That?s one of your customers playing out-of-the-goodness-of-my-heart salesperson for you. Yeah, word-of-mouth is nice, and if it?s happening for you, congratulations! It?s a sign of a great product or service. But relying on it exclusively can hurt you. Yes, six degrees of separation and all that, but counting on those connecting conversations to consistently mention you, especially down the line, is a bad gammble. Word of mouth needs help. A kick in the butt: a reminder to your customers of their good experience with you and an enticing offer to potential new customers to give you a try. Providing this kick is what a well-conceived branding and marketing strategy should do. At Brand Identity Guru (www.brandidentityguru.com), we?ve got some BIG boots.

Flags
You see them fluttering away outside garden centres, retail parks as well as stately homes. At the Olympics each individual country is proud to put theirs on display. The last time I built a sandcastle with my daughter on the beach we stuck one in the top of it. I`m referring to Flags and they come in all shapes and sizes depending on what they are to be used for. The Queen has her very own flag on top of Buckingham Palace and it gets raised when she is in residence. Even pirates have their very own flag that displays a skull and crossed bones.. If you`d like to put one of the Flags on display you might also like to invest in a flag pole. Then you could raise or lower your flag whenever you liked and it would have the perfect perch to rest upon. You can buy national varieties, regional varieties and military varieties if you like. There are ensign items, plus items for church, to show what faith that you believe in. You see them fluttering away in all types of locations and whether you are from Equatorial Guinea, Estonia or England you`ll be proud to have one of the Flags raised in recognition of the country of your origin.

Printing London
I live in London and work for a reprographics company there. I have worked there a long time and really enjoy it. I work in the Printing London department and have a fantastic relationship wit

A4 Presentation Binders
If I was intending on presenting material to my colleagues that I wanted them to take seriously and believe in its credibility then I would also use A4 Presentation Binders . Obviously if I was going to send my work to a publisher if I used A4 Presentation Binders , they would be more likely to take my work seriously and therefore bother to read it. If the pages were screwed up in the post because they had nothing to protect them, then no doubt my work would simply end up in the bin! I remember that not only did our A4 Presentation Binders provide us with a handy tool to keep our maps folded correctly but they were also made a very handy waterproof seat as well! Unfortunately now that I am an adult living in the city the only associations with clipboards I have now are the ones being waved in my face by annoying street sales reps trying to persuade me to purchase a time share or take part in some ridiculous survey!

For more information about this article and/or the author visit http://www.brandidentityguru.com

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