What The Heck Is An Eponym, And What Does It Mean For Your Brand?
By James Burchill - 1/4/2008
Today I`ve decided to share with you a new word that recently made a special appearance in my daily life: eponym. It is pronounced (EP-uh-nim) and I have to be frank, but I was somewhat at a loss when I saw it. I mean, I write, communicate and persuade using words for a living?but this one h...
10 Ways To Increase Your Traffic And Sales By Giving Away Software
By Rojo Sunsen - 1/4/2008
1. Gain free advertising by submitting your software
to freebie and freeware/shareware web sites. This
will increase the number of visitors to your web site. 2. If you created the free software yourself, you will
become known as an expert. This will gain people`s
trust and they will buy your mai...
Understand How Business Opportunities Try to Deceive You
By Jeff Flow - 1/4/2008
Are you interested in starting your own business? Have you found yourself looking to the Internet to find a business opportunity? Do you find yourself getting overwhelmed by all the offers that you are discovering online. There are so many that it is hard to distinguish which ones are good and which...
Why You Need a Lesson Plan
By Andrew E. Schwartz - 1/4/2008
LESSON PLAN DEVELOPMENT: Lesson plans, believe it or not, are a lot like the maps you have in the back seat of your car. They?re probably not covered with the ketchup and pencil marks that your maps are, but they are directional guides. You need some way of checking to see if you are on the right ro...
IT Expenditure - Why Businesses Spend Huge Amounts on Ineffective IT Investments
By Glen Feechan - 1/4/2008
Another IT White Elephant! It seems that almost every day we read in the newspapers about another hideously over budget IT project that doesn`t achieve its expected benefits. The ones we read about are usually major multi-million pound projects in the public sector, however this is only the tip of t...
How Do You Define a Good Logo Design?
By Ray Smith - 1/4/2008
Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma. Now to define a good logo design we first need to understand the purpose...
Direct Marketing Strategies for Holiday Email Promotions
By Richard Cunningham - 1/4/2008
Tis the season to leverage customer interest data for successful email marketing. All of the information gathered throughout the year from customer purchases, customer feedback surveys, and other behavior offers direct marketers necessary direction for conceptualizing a successful email campaign. Fu...
Hiring a Consultant
By Candice Pascal - 1/4/2008
The choice to hire a consultant for business or personal projects is often more difficult then determining the steps for the project itself, but there are several things you can do to help make deciding to hire, choosing and hiring a consultant easier. Do you need a consultant? If you are asking the...
Physical Therapists- We Lack Marketing & Business Know How
By Josef Blahnik - 1/4/2008
How Is Marketing A Physical Therapy Practice Different from any
other business? In many respects, marketing a Physical Therapy practice is not
that much different from marketing other small businesses. Basic business and marketing principles that apply in other
successful businesses- including ma...
50 Surefire Business Card Tips
By Mario Sanchez - 1/4/2008
Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards: - Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that ex...
Why Should I do Business With You?
By Denise Ryder - 1/4/2008
It`s the question that is on the minds of all our customers regardless
of what products or services we are offering. Potential customers
want to know what makes you so different and why should they
do business with you as opposed to one of your competitor`s. Price at one time use to be a determin...
Change in Sales Organizations Starts with Me
By Nicki Weiss - 1/4/2008
Question: What do the following have in common? - I spend a lot of time spinning my wheels and not getting very much done. - I am continually frustrated with the performance of my sales team. - Why can?t my sales team be more independent thinkers? They come to me with EVERYTHING! Answer: These s...
How to Win a Price War
By Michael Daehn - 1/4/2008
Any economics student can tell you that price is a matter of supply and demand. The market will bear a certain price point and settle into equilibrium. This is not very helpful when trying to determine the price for a new product. Price is a very confusing area of marketing for many people. The ...
I Want My Money Back
By Denise O`Berry - 1/4/2008
No matter what you do, there will come a time when a customer will ask for a refund for some reason or another. Do you give it to them? That depends. If you have an unconditional money back guarantee, there`s no question. Refund the money -- no questions asked. What if you have no stated guarantee? ...
Why You Should Learn HTML
By Debra Hamer - 1/4/2008
Do you have a website or are you planning on creating a website in the near future? You owe it to yourself to at least learn some basic HTML (HyperText Mark-up Language). Even if someone else is creating and maintaining your website there are some basics you should know. What if that person is not a...
Developing the Unique Selling Proposition
By Darrin Coe - 1/4/2008
The ?Unique Selling Proposition? advertising campaign was developed by Reeves in 1961. Reeves proposed that marketers offer products different from their competitor? offerings by developing products that have a special formula, design, or feature. The product or service being marketed must be uniq...
Please, Don`t Blame The Photographer
By Eric Hartwell - 1/4/2008
If things can go wrong, they will. And they will go wrong in the most distressing of circumstances. A local press photographer was covering a school shoot. The schoolchildren were putting on a stage play. All the parents were there together with a few school dignitaries and the inevitable grandmothe...
Four Tips When Choosing New Ford Truck Seat Covers
By Charles Truett - 1/4/2008
Buying your first or tenth Ford truck will always create
feelings of pride and satisfaction. And of course, you will
want to protect your investment the best way you know how,
but somehow many people never realize that the simple act
of buying Ford truck seat covers can protect and extend the
life o...
Your Website on My Forehead
By Jon Castle - 1/4/2008
People are so focused on promoting their websites on the web these days that many are overlooking the original marketing medium?the offline world! Many tried and true methods of advertising exist for brick and mortar businesses that could just as easily be applied to online businesses. These methods...
Unlocking the Myth of Hypnotic Communication
By Don Price - 1/4/2008
Unquestionably when the word hypnosis pops-up in a conversation or in the mainstream press, nostrils flair, minds conjure up strong reactions of parlor tricks and pictures of late night scary movies where starry-eyed maidens are seduced to carry out satanic acts. Here we are, in modern times, where ...
Is Digital Photography Expensive?
By Jakob Jelling - 1/4/2008
Being such a fascinating device as the digital camera, this technological masterpiece is of course a precious and priced possession. And acquiring it also means that one time achievement feeling. Thus a person must also be very careful and at the time quite a little knowledgeable in order to make a ...
Get Tough
By Dan Hudock - 1/4/2008
You deal with rejections, frustrations, disappointment, and possibly disrespect on a daily basis. You probably experience more emotional ups and downs than most other professionals. And, no matter how successful you are, your income is less predictable than that of salaried employees. As a salespers...
Have You Considered Apprenticeship Training?
By Lee Dobbins - 1/4/2008
What do George Washington, Benjamin Franklin and Paul Revere have in common? Apprenticeship training, of course! Apprenticeship training is the oldest kind of job skills learning and has been used for centuries to train blacksmiths, silversmiths, printers and the like. In fact, Congress enacted th...
Poker Affiliate Marketing Strategy: PPC Advertising
By Blake Stevenson - 1/4/2008
Using PPC advertising to promote your poker websites is a great internet marketing strategy. PPC advertising allows you to instantly send traffic to a site, no matter how old the website is or how well it is optimized for the search engines. PPC stands for "Pay Per Click" and has become a very popul...
Sales 101: Learning about Price vs. Cost
By Daniel Sitter - 1/4/2008
For as long as there have been documented records, there have been merchants, or as we are called in modern vernacular, salespeople. People want things. People need things. Considering that there will always be a public demand for something, there will always be a need for salespeople! It has been s...
The 6 Stages of Modern Career Development
By Michelle L. Casto - 1/4/2008
Career experts say that people will change careers (not jobs) 5-7 times in a lifetime. This being true, career management is an important life skill to develop and cultivate. There are six stages of modern career development: Assessment, Investigation, Preparation, Commitment, Retention, and Tran...
Why Do You Need to be in the SERPS?
By Scott Hendison - 1/4/2008
Why does your business need to be in the Search Engine Results Pages (SERPS)? Search Engine Optimization and Search Engine Marketing both have the same goal, which is to help visitors find your website. Ten years ago there was probably nobody searching online for your product or service. Five year...
Automatic Stability Control Sensor Systems for Trucks
By Lance Winslow - 1/4/2008
Many current automobile models especially in the higher end cars and SUVs, which maybe prone to rollover due to their top-heavy center of gravity have stability control mechanisms. By using the most advanced of these systems, which work in conjunction with anti-lock brake systems and undercarriage s...
Take This Job and...Re-staff It
By Linda Matias - 1/4/2008
Deciding to leave a job isn?t easy. In fact, quitting a job requires courage, especially in today?s soft economy when the unemployment rate has reached 6.4%. However, in a tight job market, some people consider leaving their jobs without having another ?lined up?. When after a careful evaluation of...
Chitka: Keeping Us Busy
By Joel Comm - 1/4/2008
There?s a big misconception about contextualized advertising. Too many people feel that it?s a hands-off way to make piles of cash. All they have to do is build their site, optimize their ads, set up their traffic streams and... head off to the beach. Maybe they?ll have to update the content every n...
Adlink Success - A New Advertising Style From Google Adsense
By Derrick Pizur - 1/4/2008
There is a new advertising style from Google Adsense that is available in your Adsense panel, it is called ?Google Ad Links.? This new ad system presents a list of 4 or 5 vertical links(you can pick either 4 or 5 and Google will supply the actually links) to your site visitors, when the visitors cli...
Reviving Your Resume
By Amy Finley - 1/4/2008
A resume may not be who you are, but to a potential employer, it may be all they see of you and make or break your chance for your next interview. While many of us either spend long hours crafting the perfect resume (or pay someone else big bucks to do it for you) and may not want to mess with perfe...
Real Estate Marketing, Do You Use Direct Mail?
By Barrett Niehus - 1/4/2008
Prospecting for leads is by far the most difficult part of being a Realtor or small business professional. In fact, lead development is by far the most expensive and time consuming aspect of your job. However, you level of success in lead development will determine if you succeed or fail as a real e...
What Do Your Site Statistics Mean, Anyway?
By Karyn Greenstreet - 1/4/2008
The purpose of analyzing your web site statistics is to look for trends and to research the success level of your marketing campaigns. The numbers themselves can be misleading, as statistical packages count ?hits? in different ways. If someone visits a page on your site doesn?t mean that they read...
Avoid a Three-ring Circus with These New Interviewing Strategies
By Teena Rose - 1/4/2008
I referenced the circus because I just finished another interviewing book that recommends asking for the job before leaving the interview. I can envision up to 15 qualified professionals each asking the interviewer for the job. If each asks for the job, doesn?t that make the question null and void ?...
Value Based Pricing, Not Price Cutting
By Paul Lemberg - 1/4/2008
Special Requirements for Reprint: we ask only that you include Paul?s name and resource box, and keep all hyperlinks as live links. Complete Article with Resource Box at end: Value Based Pricing, Not Price Cutting The oldest tactic in the world to get a sale moving is to cut the price. And it does w...
To Link or Not To Link - That Is The Question
By Allan Gunneson - 1/4/2008
You know the drill. Everybody claims that in order to obtain and maintain a favorable ranking on the search engines you MUST have reciprocating links on your website. This supposed ?must have?, so the theory goes, is necessary because the search engines look at links to your website from other site...
Help Your Way to Millions-Hard Principles On Making Money
By Daegan Smith - 1/4/2008
Why are we awestruck with money and wealth? Power. People are enthralled by it. Everyone is captivated by it or spellbound by its raw ability to change circumstances and conditions. However, for most of us, wealth is a very elusive goal. It is like the mystical unicorn or the legendary fountain of e...
Flyin` the Frenzied Skies
By Marshall Colt, Ph.D. - 2/10/2007
Not a whole lotta time to think about business principles and ethics when flying Air Moldova from Chisinau to Frankfurt. The constant creaking sounds make it hard to focus on developing one idea over seven hundred words. Most of one`s concentration goes to simply keeping the Soviet-built, Yakovlev Y...
When Working From Home...
By Christoph Puetz - 2/8/2007
A home-based business has a lot of advantages over the traditional 9-5 office system, and most web hosting businesses seem to be run out of an home office. However, working from home could mean that you might lose the structure and schedule of a normal office environment. We collected a few tips and...
How To Double Your Profits -- Peter`s Way
By Sean D`Souza - 2/4/2007
Peter worked hard. Damned hard. All day he toiled to sell blueberry muffins. And they were special muffins with forty blubberies each. But he only sold so many. Everyday, he`d fight a losing battle just to sell them all. At the end of the day, they weren`t fresh anymore and people didn`t want stale ...
Printing Services for Individuals and Businesses
By Mart Gil Abareta - 2/2/2007
Want to know something about printed materials? Well, we can give you lots of information about it. Printed materials have been widely used for various purposes by certain individuals and small to large scale businesses. If you don?t know yet, printed materials include labels, flyers, posters, folde...
What Smart Advertisers Are Doing About The Tivo Problem
By Bruce Prokopets - 1/28/2007
Broadcast advertisers, who use television, are seeing dramatic reductions in their ad results because of a four-letter word -- TiVo. In some ad agencies one can sense that TiVo really is a four-letter word in the most derogatory sense. This reporter decided to follow the actions of what such adverti...
The Cheapest, Forget It !
By Steven Schneidman - 1/23/2007
Wouldn`t it be great if we got get the cheapest price on everything. I know I wouldn`t want it. Would you? Do you strive to get the cheapest automoblie? The cheapest mobile home to live in? The cheapest place to eat? Rather than look for the cheapest we tend to look for value for our money. We know ...
Starting a Tutoring Business at Home
By Wendy Brown - 1/16/2007
A couple of days ago, my son took a practice SAT. He`s always been an Honor Student (at least for the last few years) with an A/B average in all of his subjects. Sometimes he slides in English, but we always thought that was because of his lack of interest rather than a lack of ability.
His scor...
Top 10 Strategies to Boost Your Business for 2005
By Dr. Letitia S. Wright, D.C. - 2/13/2006
1. Blog- blogs are easy to use and maintain and give you the freedom of updating as little or as much as you want. You can have blogs where you write, create audio or even video if you want.
2. Power PR- More women business owners are understanding the power of Public Relations and making sure Ne...
Marketing the Government for Profit
By Melanie Corbett - 2/11/2006
Steps and tips on marketing your business to the government.
Fact: Federal, state and local governments buy over $450 billion combined in goods and services each year.
Part of that can be yours if you know how to get it.
Fact: Federal procurements under $25,000 never go through the bid/RFP proces...
Do the People in Your Organisation Dress For Success?
By Lorraine Pirihi - 1/23/2006
What really amazes me, with all the personal and professional development seminars people attend, from executives in corporate world, business owners and employees alike, very little investment has been made into the way they look ... personal image.
Perception is Reality
I`m no image consultan...
Reminding Yourself of Prosperity
By Stephanie Yeh - 1/20/2006
Have you ever heard the phrase, ?Thoughts are things and words have wings?? This phrase is the perfect expression of the principle of prosperity. How you think about and talk about your level of prosperity is what actually manifests in your life. How many times a week do you wistfully say to your co...
The Value of Stocks of a Company
By Sam Vaknin, Ph.D. - 1/17/2004
The debate rages all over Eastern and Central Europe, in countries in transition as well as in Western Europe. It raged in Britain during the 80s: Is privatization really the robbery in disguise of state assets by a select few, cronies of the political regime? Margaret Thatcher was accuse of it - an...
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